PROVEN RESULTS
Over 2,400 new users
to bridge building and pile driving service pages
759 website conversions
(forms, calls, emails) for general inquiries, quote requests & job applications
106 inquiries
from Google Ads for large construction projects
The Facts
Over 50 Years Building Strong Foundations
Construction contractors with expertise in pile driving, ground improvement, bridge construction, marine construction, and industrial transportation. Founded in 1966 by George Milligan, a UBC civil engineer who worked for years
designing and building bridges as an employee of BC Forest Products, West Shore Constructors was born, one of the industry’s first contract bridge building companies.
Founder: George Milligan
Office Locations
Phone Number
Services
Service Areas
Bridge building, pile driving, marine construction, ground improvement, industrial transportation
Canada (nationwide)
THE MISSION
Up until 2021 West Shore Constructors had little visibility online. Sure, you could find them if you searched for their website or knew about them beforehand, however, you weren’t likely to stumble across them even if you were searching for their services. This is essence was our remit. Use effective digital marketing to get West Shore more of a foothold in Google search through ads and SEO. Of course, all businesses want qualified leads and to get more customers but with B2B commercial construction companies, you have to build authority and presence online. Since most new work comes from RFPs and proposals, you don’t run campaigns to directly lead to business. It’s more of a by-product of increased brand reach and authority.
THE STRATEGIES
1
Improve and increase West Shore’s brand presence and authority in Google Search
2
Run targeted Google Ads for bridge building and pile driving services
3
Comprehensive reporting customized to most important metrics for West Shore campaigns
KEY SERVICES
THE TRANSFORMATION
West Shore Constructors have transformed into an online leader when it comes to search engine marketing, brand visibility and authority.
They rank on the top page of Google throughout Canada for keywords such as ‘pile driving contractor’, ‘bridge building contractor’, ‘bridge building vancouver’, ‘marina construction companies’ and ‘industrial transportation’
