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  • 1. What is a customized analytics report?

    Your custom analytics report is something we set up that is customized for your company based on the marketing program you are on and what the goals of your digital marketing are, which we determine during your month of onboarding. 

  • 2. How does I see the report?

    We provide a unique URL with a password so you can login at any time and check your report. We also deliver it to your inbox once per month with a page of analysis and recommendations for the month ahead. 

  • 3. How big is the report?

    The report is concise and usually is a few pages long. We don’t want to overburden you with data but prefer rather to focus on your key metrics and KPIs that show whether we are on-track or not to make a big impact for your business.

  • 4. What kind of metrics do you track?

    We are interested in high level business metrics like ROI, revenues wherever this is possible. We also focus on inquiries, conversions and cost per conversion for your ad campaigns. We typically follow the format of metrics to do with your results, lead generation, engagement and awareness. 

  • 5. What data sources do you use in the report?

    We use agency-specific tools like Google Analytics, Looker Studio, Google Ads, Google Business, SEMRush, Jepto and others so we can add data from your website, ads, Google Business, SEO rankings, and social media to the report.