Yes, absolutely. We are big fans of client transparency. You will be included as a full administrator of your own Google Ads account and are able to access it any time you would like. If your engagement ever ends with us, we transfer full account access and you retain all your historical data.

Although you will have full access to do so, we strongly recommend not making any changes to campaigns we are managing. Our Google Ads experts have years of experience and training and making changes or micromanaging campaigns typically only serves to slow their process. We encourage you to leave it to the experts and evaluate us on performance – leads & revenue for your business!

We conduct in-depth keyword, competitor and industry research which is essential to inform both campaign structure and Ad copy.

If you don’t have a Google Ads account already we will set this up from scratch for you. This includes, but is not limited to:

• Administrative configuration, including setting up billing.
• Syncing Google Ads with all relevant Analytics & CRM platforms.
• If needed, setting up Google Analytics from scratch (essential for lead & conversion tracking).
• Custom conversion tracking code implementation.
• If required, advanced call tracking synced with Google Ads.
• And of course, your full Google Ads campaign configuration!

Whereas Account setup includes all the elements essential to supporting Google Ads Campaign, Full Campaign Configuration is the actual Google Ads magic. This includes:

• Keyword research, configuration, match types and negative keyword list development.
• Targeting configuration, including; location, audience, demographic, Ad scheduling and more.
• Ad Group configuration
• Ad copy research, Ad configuration, extension configuration, split testing and more.
• Bid strategy selection and ongoing management.
• Advanced tactics such as behavioural retargeting.

At North Shore Digital our motto is, “we make data make sense”. Not only do your Google Ads campaigns come with an in-depth report that includes all your performance data, we also configure your Google Analytics to work in sync with your Google Ads account and set up custom coding and tracking for all your most important website leads. We’ll even set up with your 3rd party CRM so that we can track not only important website engagements and leads but also which of these leads converted to a client and the total return on investment for your campaigns.