There are several inputs that influence how much time it will take for your Google Ads campaigns to attain optimal ROI. Ultimately, your monthly Ad Spend divided by your average CPC (cost-per-click) will determine how much data is returned and how quickly campaigns can be optimized.

Ultimately, your Ad Spend should be determined by your overall marketing budget. However, we typically recommend a spending minimum that is related to average CPC for your service keywords which is based on thorough keyword and competitor analysis.

Depending on your business and services Google Ads & SEO can be quite complimentary. With Google Ads you pay to outrank organic search and, depending on your competition, can rank at the top of Google Search immediately. SEO is longer term investment that may take months or even years to grow sizeable traffic and leads but clicks are free.

Don’t worry if you aren’t seeing your Ads when you search for your product or service. There are 2 primary reasons why you aren’t:

1. There are other businesses bidding on these same keywords. If Google Ads is a profitable marketing channel for your type of service, then you can bet competitors are also using it to advertise, and that’s OK! You may be 1 of 2, or 1 of 5 or 1 of 100 similar businesses bidding on the same keywords in your service area. The chances that you’ll see your own Ad for any given search depend a lot on your competition
2. The more you search for your own Ads, and then don’t click them (remember, clicking your own Ads will cost you money, so please avoid this!) the less likely you are to see your own Ads in the future. This is because Google’s algorithm “rewards” and wants to show Ads to searches that have a higher likelihood of Ads engagement.