SEARCH ENGINE OPTIMIZATION FAQ

Search engine optimization works to improve your website ranking by different means and strategies. SEO is a must-have for every company hoping to flourish in today’s market.

The purpose of SEO is to appear at the top in the search engine rankings as possible when users search your products and services.

SEO is affected primarily by 3 things on a website: 1. the quality of content – the higher and more unique, the better (so long as your audience loves it) 2. links and authority – the more links your site has from authoritative websites for your keywords, the better you will rank. It’s also important to link out to industry partners and relevant sites as well as making internal links showcase Google the hierarchy of pages on your site. 3. User experience – the faster, easier and more pleasant it is to navigate a website and find what you need, the more Google will love your website and help it rank better.

SEO can be classified in various ways e.g. On-page SEO and Off-page SEO. On-page refers to all the tweaks you can do to content and code on the website’s pages. This may include optimizing SEO titles and descriptions, keywords within a page or post and headings and image SEO. Off-page refers to all SEO activities that affect the site that doesn’t take place on the website. This includes link-building, local SEO like Google Business Profile configuration and local citations for business directories. There are other ways to classify SEO that showcases what the scope of agency work might fall under. These include foundational SEO, which sets up your website for success and is similar to On-page SEO. There is also technical SEO, which involves the speed and technological infrastructure of your website and where you host it, as well as fixing any errors or warnings that show up in Google Search Console, such as broken links. Finally, the big one really is content marketing and content-driven targeted SEO. This is where you build content to rank for important keywords in your industry. This requires research, writing and effective blog publishing.

Content is king when it comes to SEO. You can have a site that has little on-page SEO but if the content there is fresh and interesting and attracts lots of readers to spend time there, it will rank well. These days it should also have a great UX and speed otherwise it’s likely to not rank well on mobile where speed is crucial to SEO. Working with an agency on your content strategy, blog ideas and landing pages is vital to the SEO success of your website.

SEO works at a domain or subdomain level and all actions onpage and offpage should reflect that e.g. links to yourdomain.com and links to new.yourdomain.com provide SEO for what are essentially considered two separate websites. 

Yes, we do. Here’s the link.