DIGITAL MARKETING
WHAT IS DIGITAL MARKETING
Digital marketing is a broad terminology that refers to any type of marketing carried out through digital channels. It includes Internet-based or online marketing.
A digital marketing strategy may consist of website design & development, search engine marketing, content marketing, social media, video, email campaigns, and other online methods to reach customers.
As part of multichannel marketing communications, digital approaches may also be linked with traditional media such as television, print, and direct mail and measured through digital means.
MEETING CUSTOMER
REQUIREMENTS
Embarking on digital marketing is about more than meeting customer demands; it’s a transformative task that can drive inbound leads and broaden your clientele.
In contrast to traditional marketing, digital marketing introduces innovative approaches to connect with your audience, making it a vital component of modern business strategy for small businesses
THE MOST EFFECTIVE
FORM OF MARKETING?
Digital marketing isn’t just a savvy tactic; it’s the most cost-effective form of marketing available.
Businesses are breaking through marketing constraints, reaping substantial profits from online leads facilitated by digital marketing.
The marvel of modern technology has played a pivotal role in global business success.
A key factor in the prominence of digital marketing is its affordability compared to other methods, coupled with its high measurability through hundreds of metrics and KPIs.
10 Key Digital Marketing Services Every Small Business Needs
1. Website Design
Think of your website like a digital shopfront. It should convey who you are and why your customers should work with you.
2. Google Ads
Google Ads is the fastest and most effective way to get new customers online providing your business is set up for success.
3. Search Engine Optimization (SEO)
SEO is a long-term strategy to increase your website traffic and brand authority through higher search engine rankings for your main keywords
4. Google Business Profile
GBP is essential for local businesses these days to drive more new customers and traffic to your website
5. Reputation Management
How you show up in Google Search matters. Your reputation depends on it and you must be proactive in getting positive reviews and navigating any bad comments or experiences published online.
6. Content Marketing
Content drives your brand and SEO online. Every company has to consider themselves to be a media company these days with guides, social media posts, images and videos about their company.
7. Social Media Marketing
Social media is a way to engage with your community and grow trust and advocates who support your company. It helps grow awareness about what you do.
8. Marketing Automation
Multi-channel marketing is critical to success these days due to the need to show up and repeat your message across platforms as diverse as your website, Google, Instagram, Facebook, LinkedIn and TikTok. Marketing automation helps you create an efficient systemized approach for this.
9. Analytics & Reporting
You need to measure what matters and then relate that to your business goals. Digital marketing metrics can be overwhelming in terms of numbers and complexity.
10. Website Maintenance & Hosting
Having a fast, safe and secure website is key for any business. WordPress is not a set it and forget CMS. You need to do monthly maintenance and updates to WordPress core, theme and plugins.
WHY IS DIGITAL MARKETING SO IMPORTANT FOR BUSINESSES
TARGETING RELEVANT CLIENT BASE
The online pool of potential clients far surpasses the local audience you can attract. Digital marketing enables you to reach a broader audience in a cost-effective and measurable manner. In today’s business landscape, digital marketing has permeated every facet, fundamentally transforming how businesses interact with and deliver value to their customers.
COST-EFFECTIVE MARKETING
Digital marketing offers the advantage of easy campaign management and tracking. Ensuring your campaigns are effective before investing significant time and resources is crucial. It provides the fastest and most cost-effective method for online business promotion, driving increased leads and customers. Paid marketing, such as Google Ads, is a budget-friendly option where you pay only when someone clicks on your ad and visits your landing page.
A NEW MARKETPLACE
Digital channels have empowered consumers, turning them into authors, publishers, and critics in the participatory digital landscape. The one-sided marketing debate is no more, as consumers now shape conversations and set trends. In the realm of digital marketing, the key advantage lies in cost-effective and measurable communication with specific audiences. Additionally, digital marketing fosters increased brand loyalty and drives online sales.
GET HELP WITH DIGITAL MARKETING
Businesses of all sizes, from small enterprises to startups and billion-dollar corporations, can significantly benefit from digital marketing. Despite the common belief among small businesses that they lack the time and resources to compete online, a marketing agency with a team of digital marketing experts offers a cost-effective solution. These specialists cover various aspects, such as digital strategy, SEO, Google Ads, content, website development, and technical marketing, providing valuable expertise at a fraction of the cost of a full-time employee.
How can digital marketing agencies help your business
In the digital landscape, a digital marketing agency diverges from a traditional marketing firm by prioritizing results-based marketing. A proficient digital marketing company takes charge of the entire marketing process, leveraging its business expertise to assess your brand’s needs and devise a comprehensive strategy aimed at maximizing earnings.
The agency meticulously evaluates your brand, scrutinizes your target audience, performs a competitive analysis, and provides guidance on digital marketing strategies tailored to help you reach your goals.
Improve Efficiency and Productivity
Collaborating with a digital marketing agency enhances your business efficiency and productivity. With their support, you can clearly define objectives and establish measurable goals. The agency evaluates your website traffic, determines optimal online platforms for investment, and ensures a continual equilibrium between your marketing efforts and the outcomes achieved.
Become an Industry Leader
A proficient digital marketing agency plays a crucial role in establishing your brand authority and competence online. By employing the latest and most effective content techniques, the agency team positions your organization as an industry leader, enhancing organic search results. Additionally, they assist in refining your target audience and executing online marketing strategies to attract your ideal customers.
Long Term Impact on Your Business
Digital marketing significantly influences your business’s future, yet the importance of sustainability and the time it takes to discover a winning formula online are often overlooked. A digital marketing company proves invaluable by expanding your audience and reaching target customers, achieving these goals more cost-effectively than traditional marketing tactics.
SUMMARY
Digital marketing encompasses diverse methods aimed at promoting a company’s interests to potential clients, with strategies tailored to specific objectives and goals. In the past decade, it has transitioned into the mainstream and become the most commonly used term in marketing for businesses of all sizes. Beyond mere recognition, the true significance of digital marketing lies in its alignment with the pervasive use of digital technology in nearly every aspect of people’s lives today.
How we do digital marketing differently at North Shore Digital?
1
Business Consulting
We are your trusted business consultants who can advise you on how to get the most out of digital marketing based on your company’s goals and resources.
2
Digital Marketing Strategy
We create an online growth plan for your company and outline your key goals, strategies, activities, and metrics to measure and analyze your digital marketing.
3
Branding & Differentiation
Every company has a unique selling point (USP) but many don’t clearly communicate that. We help you stand out from the crowd and beat your competition.
4
Analysis & Consultations
You get a dedicated marketing strategist for your company when you work with us. They will meet with you for monthly strategy meetings and provide analysis and recommendations for the previous month’s results.
