PROVEN RESULTS
4,032 ENROLMENT CONVERSIONS in 2 years (inquiries, applications)
WEBSITE TRAFFIC HAS DOUBLED for the new website compared with the old one
RANKINGS ON TOP PAGE OF GOOGLE for IB school and private school keywords in target locations
The Facts
Inspiring the Growth of Outstanding Humans
Brockton School is a non-denominational, co-ed independent Junior Kindergarten to Grade 12 school in North Vancouver, British Columbia, Canada. It is an IB World School for both the Primary Years and Middle Years Programmes.
Jen Galli
“North Shore Digital was the main reason we achieved record enrolment last fall”
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THE MISSION
When we first started working with Brockton School, the mission was to increase enrolment of the student body, especially for the junior kindergarten and kindergarten years.
The mission began during the pandemic year and so there were a lot of logistical challenges for the school that affected marketing such as running virtual rather than in-person open houses.
Over the next years, the scope expanded to building a new website in WordPress and setting up analytics and reporting platforms that were owned by the school rather than other third parties.
THE STRATEGIES
1
Build out a best-in-class website that represents Brockton’s unique strengths
2
Run ads across Google search and social media in a number of different formats including text, images, videos
3
Run SEO campaigns and build out content to enable the school to rank for its main keywords ‘private school’ and ‘IB school’ for North Vancouver.
KEY SERVICES
THE TRANSFORMATION
Brockton School achieved record enrolment for the school year 2022/2023 as a result of the new website launch and a big push with marketing and school recruitment across digital marketing platforms.
- Developed & launched new school website
- Transitioned and set up admissions conversion tracking system / school reporting used by head of school and admissions / marketing team
- Total inquiries for 2022/2023 school year increased by 40% and are already up more than 10% from last year for 2023/2024
- Website traffic is up more than 100% since launch of new website
