PROVEN RESULTS
RECORD ENROLMENT OF 600+ for the school and 400+ for summer program
GLOBAL FIRST PAGE RANKINGS for ‘canada boarding school’ keyword
$1.5 MILLION STUDENT LIFE-TIME-VALUE ADDED from $60,000 Google ads budget
The Facts
bodwell.edu
Education for a changing world
Bodwell High School was founded in Vancouver in 1990. It is situated overlooking the Vancouver skyfront on Harbourside Drive in North Vancouver. There is onsite boarding for 500 boys and girls from over 40 different countries.
Winner of STA Star High School Award in 2014 and 2015 as well as the BCCIE Achievement in International Education Marketing Award (Team Award)
Paul Yuen
Andrew (CEO & Founder) worked at Bodwell from 2014-2017 as the Digital Marketing & Communications Manager
Website
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About
Address
Phone Number
Education for a changing world
Bodwell High School was founded in 1990. It is situated overlooking the Vancouver skyfront on Harbourside Drive in North Vancouver. It is an international private boarding school for grades 8-12.
THE MISSION
Before Andrew worked at Bodwell, the school did digital marketing in an ad-hoc manner and didn’t really track what results they got.
Andrew’s role was to help bring in more inquiries and students from 15 core international markets.
THE STRATEGIES
1
Make the website the hub of the school community online and get stakeholders to write blog articles
2
Develop professionally-translated landing pages for 15 target markets and rank them for ‘Canada boarding school’ keyword globally
3
Run targeted search campaigns in English & other languages on Google, Baidu, Naver, Yahoo and Yandex
KEY SERVICES
THE TRANSFORMATION
As well as record numbers for Bodwell High School in terms of fall enrolment and for the summer program, the school won numerous awards including:
- BCCIE Achievement in International Education Marketing Award (Team Award)
- ST Star High School of the Year for 2014 and 2015
The professionally translated landing pages we built ranked in the top 10 for major languages on the most relevant search engine e.g. Baidu for Chinese (number 5), Google Mexico for Spanish (1), Yandex for Russian (3) etc.
Bodwell’s official Facebook page grew to be Canada’s largest school page community with over 31,000 fans.
